Carving out a future
November 29, 2012 Leave a comment
JOURNALISM is evolving in line with technological change, says News Limited chief executive officer Kim Williams.
Addressing members of the Melbourne Press Club at the Crown Casino and Entertainment Complex on Wednesday, he said the smartest young journalists and the most adaptable veteran journalists were inventing the future of journalism and carving out great careers.
“They get ‘technology’ because they’ve grown up with it. They ‘get it’ not just technically but socially. They understand how it can entertain, how it can enlighten, how it can generate revenue and sometimes how it can change the world,” he said.
“While the methods these new journalists employ may be innovative, their content is both thought-provoking and informed by the old-fashioned journalistic crafts of investigation and interrogation.
“The kitchen can sometimes be more revealing than the interview studio. And they’re doing all this in a way that attracts people who may not otherwise think much about politics, and in the process attracting them to the media, encouraging them to think about their democracy, and generating advertising revenue.
“More than this, many of our journalists have moved towards a completely different way of interacting with their audiences. Journalists are no longer the gate keepers and purveyors of unimpeachable wisdom.
“They now hold a conversation with their readers through the marvelous medium of digital technologies – changing in quite profound ways what it is that we all do.”
Mr Williams said what young people and veteran reporters are doing proved that quality journalism was not dying – it was simply ‘evolving’ into something different and possibly better.
He said the onus was on decision-makers to back those journalists and see the trend as ‘our friend’.